The following radio spots were produced for Hinds throughout the years. All were award-winners (and deemed very effective) at one time or another. Each was designed to hit one specific benefit of going to Hinds.
KLLM is a trucking company who needed more drivers. I wrote and produced the following radio spots as part of their driver recruitment campaign. Good solid spots with a touch of humor.
Comcast does pretty good TV, but they do terrible radio. When I got the opportunity to produce a spot for them, I wanted to change that. This spot leveraged their then popular and effective "Comcastic" campaign to pretty good effect. Give it a listen. It's pretty Comcasterrific. (Even with a full 12 seconds of disclaimers! Only from Comcast.)