Everybody's talking about “Viral Communication” nowadays...

They have tips, they have tricks, they have dos and don’ts. They have techniques and rules and suggestions for ways to make information more infectious. What they don’t have is the answer to one question: why?

Why does information sometimes seem to behave like a virus? Why does everybody start using the word “blog” all of a sudden? Why do children say the darndest things? Why do we even say the word “darndest”? What is it that makes us hear something or read something, and then tell someone else what we heard or read?

Well, I take the long way around these questions and more in (r)evolutionary marketing: Marketing Meets the Science of the Meme, a thought-provoking, paradigm-shifting presentation about the nature of information and how it evolves and spreads from person to person, often like a virus. But not always.

(r)evolutionary marketing begins as an introduction to Memetics, a scientific theory that seeks to explain how human cultures evolve (i.e. develop and change) via the spread of information. It then applies the science of memetics to the practice of advertising, a major contributor to the development of consumer culture. (Runtime: 30-40 min.)

Visit my Presentation Blog for more information about (r)evolutionary marketing.

If you think your ad club or professional organization might be interested in (r)evolutionary marketing, please feel free to contact me today.