Kinkade's Fine Clothing is one of Mississippi's premier clothing stores, and I am fortunate to be involved in their day-to-day marketing endeavors. I conceived and art directed a brand campaign to showcase the various benefits of shopping at this extraordinary store. I'm also proud to say that about 3/4 of my closet is filled with clothing from Kinkade's! (Click on the image to download a PDF file of the campaign.)
Majestic Burger: Tennis Banner
Majestic Burger is a pretty hard-to-find restaurant, so I designed this banner to be extremely directional, telling people exactly where they need to go for a great burger. (Click on the image to open a PNG file.)
Mississippi Valley Title: Mortgage Fraud Postcard
Valley Title wanted a compelling invitation to their annual Mortgage
Fraud Seminar. I wrote and designed this piece to illustrate both the
seriousness of the crime, as well as its negative effect on
Mississippi's economy. I'm rather proud of the Photoshop work. (Click
on the image to open a PDF.)
HORNE LLP: College Recruiting Brochure
This piece was written to appeal to college students graduating in accounting. It was accompanied by a video. Both were designed to illustrate the benefits of starting a career at HORNE LLP, and how the firm is different from other firms.
Forrest General Hospital: Nurse Recruiting Brochure
The purpose of this brochure was to introduce nurses to Forrest General Hospital. To illustrate the familial aspects of working at Forrest General, it was designed to evoke the feeling of a family scrapbook. In keeping with that concept, my copy was purposefully written in a unique, somewhat disjointed, "bits-and-peices" style.
Columbus Lumber: Brochure
Columbus Lumber is a small lumber company in Brookhaven, MS. They're employee-owned and pride themselves on providing higher quality boards than the average lumber company. This brochure was written to convey those benefits in a friendly, down-home manner. (Click on the image to download a PDF.)
Hinds Community College: Print & Outdoor
The goal of these ads was to communicate the core benefits of going to Hinds: convenience, smaller classes and low cost, all with quick college-themed headlines. (PDF features 2 ads and 1 outdoor board.)
First South Farm Credit: Branding Ads
First South Farm Credit finances land. I helped develop these general branding ads—one intended for magazines, the other for football programs—and both were written to emphasize the emotional aspects of owning your own piece of land. (Click on each thumbnail for JPGs.)
SkyGolf: SkyCaddie Brochure and Ad
This brochure and ad were both written to illustrate the unseen (as opposed to obvious) difficulties of golf and how SkyGolf's SkyCaddie solves them. The ad appeared in Golf Magazine and Golf Digest. (Click on the thumbnail of the brochure for a PDF, and the thumbnail of the ad to see a full-size JPG.)
Click the links below to download PDFs of some of my longer-form writing.